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Deherba.com Editorial Policy
Our mission is to bring to the general public the most objective, trustworthy, and accurate health information. Our daily goal is to ensure that Deherba.com is your practical and relevant content source for health and medicine.
Although our writers and editors are not professional medical personnel, we are committed to providing information on a wide variety of health topics, and rather than filtering certain types of information that may or may not be applicable to any one individual’s personal health, we rely on you, our reader, to choose the information that is most appropriate for you.
Be aware, however, that information on Deherba.com or any other web site should not be used as a substitute for professional healthcare. You should always seek the advice of your physician or other qualified health provider with any questions you may have regarding a medical condition. Never disregard professional medical advice or delay in seeking it because of something you have read on our site or any site.
The following sections detail our content policies and procedures.
Editorial Selection Criteria for Original Content Created Deherba.com
Deherba.com creates original content based upon the following criteria:
Relevance – Issues that could affect how you manage your own health and that of your family’s. Topics include coverage of health news; drug and product launches, recalls, and alerts; health advisories; and expert commentary on managing diseases and conditions and staying healthy.
Clinical Significance – Sources and medical references used have referenced the latest medical findings published in peer-reviewed medical journals, such as WebMD, MedicineNet, American Cancer Society, National Cancer Institute, The Journal of the American Medical Association, The New England Journal of Medicine, The Lancet, Pediatrics, and many others.
Trends — Seasonal interests, such as “Flood Safety”, “Allergy Seasons”, and “Cold and Flu”; public health awareness, such as “Breast Cancer Awareness Month”, and “Healthy Heart Month”; and emerging health trends, such as the latest in nutrition, fitness, disease prevention, healthy living, alternative approaches, and much more.
Our Content Is Different
It’s more reliable. In a medium often accused of providing outdated and inaccurate information, Deherba.com stands out as a credible, authoritative source of health information.
Our news and feature stories are based on our editors’ selections of the most important and relevant health events occurring on a given day. Our news articles are summary of a study or an event.
Editorial Integrity — Deherba.com‘s journalistic responsibility is to make a clear distinction between news, features, reference, and other information, so that individuals can readily distinguish independent editorial information from paid, promotional information.
Editorial Independence — In its reporting, Deherba.com maintains exemplary principles of fairness, accuracy, objectivity, and responsible, independent reporting.
Journalistic Excellence — Deherba.com upholds traditional journalistic principles of excellence in reporting original news for the Internet and in reviewing and corroborating information from other sources.
Editorial Policy for Editorial Deherba.com Staff
Anyone who serves on the Deherba.com Editorial staff must fully disclose any potential conflict of interest with any sponsor or vendor.
Deherba.com keeps its Editorial staff separate and distinct from staff dedicated to sponsors or partners. No person will serve on both staffs, no Editorial employee will be asked to perform duties on behalf of a sponsor.
The Deherba.com Editorial staff is charged with the responsibility of providing objective, accurate, and balanced accounts of events and issues. Deherba.com reporters must diligently seek out subjects of stories or qualified experts to provide commentary. They also seek objective commentary or comment from a qualified spokesperson to provide balance.
Deherba.com journalists strive to provide thorough and honest coverage and share a dedication to ethical behavior and the highest professional standards.
News & Original Article Process
Each day, our editorial staff plans the daily news that would be published. All stories planned contains the latest information from the most important medical journals, announcements from federal health agencies, and analyses on the latest health trends.
Deherba.com editorial staff gets stories from an array of sources: peer-reviewed medical journals, medical conferences, federal or state government actions. Deherba.com also believes that valuable content is available from sponsors, advertisers, and partners, but that such content must be clearly labeled.
Each completed story to be published is reviewed by our editor who edits it for style, flow, punctuation, and readability. Finally, the story moves from editing to publishing on the site.
Licensed content from third-parties will be review by editorial editors before published on Deherba.com site for eligibility and consistency in accordance with the Editorial Policy listed on this page.
Sponsored Content and Advertising
In using our site, you will see that some content, buttons, badges and banners are labeled “Sponsored”, “From Our Sponsor” or “Advertisement”. This content has not been reviewed by the Deherba.com Editorial Staff and is not subject to this Editorial Policy. We do not control these ads. Our editorial content is not influenced by our advertising or sponsored content. Content, buttons, badges or banners labeled “From Our Sponsor” are subject to the policy governing Our Sponsors. Content, buttons, badges and banners labeled “Advertisement” are subject to our Advertising Policy.